Myanmar Model Photograph: AGELESS

Joan Didion in Celine SS15 shot by Juergen Teller

Whoever said that 60+ women can't have fun with FASHION, really lived a dull life of boredom. Fortunately, this stereotype is officially broken since Tuesday, when the new summer campaign by Céline was realeased. The 81 year old American writer, Joan Didion, stars in this specific campaign shot by Juergen Teller. After the first preview, the internet broke. Wearing dark sunglasses, Joan looks smart, chic and sharp (even sharper than some teen-models). For the creative director of Céline, Phoebe Philo, that's a smart move – since the beginning of her career, Phoebe designs clothes for all women. Not only for 20 – 30 girls, as some designers do. And now, with this campaign, she proves that every women, regardless the age, counts in the fashion world, and in her label.

But in reality, it's not the first time 60+ women appear in fashion – the truth is, that this happens pretty often nowadays. Iris Van Apfel, 94 year old interior designer and businesswoman, wears Comme des Garçons and Yohji Yamamoto on daily basis – in 2012, Iris was present on the cover of Dazed & Confused magazine, wearing incredibly bold dresses and head-covers. The other mature beauty is Linda Rodin (63). She owns the beauty brand, Rodin Olio Lusso, known for using natural ingredients in all of their cosmetics. And in the free time, she stars in The Row's look-books! Also, we can't forget about Rei Kawakubo (74), the Japanese fashion genius who created Comme Des Garçons in 1973. She is the woman that pushes the boundaries of imagination through her mindful, intellectual collections. Fashion would never be so dynamic and creative without her input. And, just like all of these inspiring women, she's not planning to slow it down. Surely, now you won't say that your grandma is „too old" for FASHION… (originally published on nuicons.com)