British designer and founder of his eponymous fashion house Jonathan Anderson was named as the new creative director of Loewe on September 25 2013. Succeeding Stuart Vevers, the avant-garde inspired designer plays with the ambiguities between masculine and feminine style, force and fragility, opulence and grunge and past and present and will reveal his first collection in June at menswear Fashion Week Spring/Summer 2015. Whilst we await his interpretation of the Loewe universe in this first runway collection, the designer has today unveiled a new identity for the Spanish fashion house. Remaining loyal to the Loewe spirit founded in 1846, this modern interpretation is characterized by a new logo designed by the graphic studio M/M, new releases of ready-to-wear pieces and iconic accessories, notably the Amazona and Flamenco bags, as well as still unseen upcoming projects.
Here are some archival looks by Loewe, the famous Spanish brand…
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